In Chinese culture, the tiger is considered the king of beasts (not the lion) and represents bravery and strength. Its imagery has been used as a talisman for soldiers, signifying the animal’s importance as a leader.
The tiger is also associated with Tsai Shen Yeh, the Chinese God of Wealth, and this god is usually seen sitting on a tiger in Asian art.
When Aw Boon Haw and Aw Boon Par chose to brand their famous balm with a tiger, they chose a symbol that represented power, energy, royalty and protection. One that, in business, is synonymous with achievement and success.
