K11購物藝術館 [2009- ]

New World Development Executive Director Cheng Chi-Kong, Adrian says the name of the mall originated during a plane trip from Beijing back to Hong Kong, when he thought about the naming of the mall and his childhood memories. Since childhood, Cheng Chi-Kong, Adrian. had always dreamed of having his own kingdom. Since "K" is the 11th letter of the alphabet, he named the shopping mall "K11". He hopes his "shopping mall kingdom" will leave a deep impression on many people.

Another origin of the name "K11" is the development coding of the address. Under The Land Development Corporation (predecessor to The Urban Renewal Authority), Hanoi Road, No. 18 was the 11th item in the Kowloon Area, with the code "K11".

K11 is a revolutionary museum retail concept and a hybrid model of art and commerce, also is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature.

Art - K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art.

People - K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience, art and culture in the regions so as to create a unique K11 multicultural living area.

Nature - Various green design and technology concepts are taken into account in the interior architecture of K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are inspired to consider the intimate relationship between human and nature.

Combining art museum with shopping mall, now K11 Art Mall is one of the most distintive shopping mall for young people.

Location: 18 Hanoi Road, Tsim Sha Tsui, Kowloon

Website: http://hk.k11.com